Be a smooth operator with IBM WebSphere omni-channel commerce
Published March 20, 2013
It’s a brave new world for commerce. Today’s customer expects to browse for shoes online to compare prices, try a few pairs on in a store, and then purchase with a few taps on a smartphone, to have everything delivered conveniently to their door within a few days. This tech-savvy buyer can be a serious challenge to businesses struggling to provide a seamless flow between online stores and in-person shopping.
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