The 2015 holiday shopping season is officially underway. Early holiday promotions and the rise of online shipping took a toll on in-store sales during the Thanksgiving weekend, which sparked many retailers to look at mobile as the new holiday shopping tradition.
However, Gene Alvarez, Managing Vice President of Digital Commerce, Gartner, warns that mobile is just a piece of the customer experience, and businesses should be conscious of the overall expectations of the average shopper. In this podcast, we spoke to Alvarez about consumers' mobile expectations, today's most popular application features, and how to provide the complete shopping experience.