by Staff Reports • @IBMinsights

IBM’s acquisition of Silverpop helps marketers deliver personalized customer engagements

Published April 10, 2014


NEWS BRIEF -- IBM has announced plans to acquire Silverpop, a privately held software company based in Atlanta, GA. Silverpop is a digital marketing technology provider that offers email marketing and marketing automation solutions to help marketers transform the customer experience.

According to IBM, “Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM’s leadership in marketing automation.”

Financial terms of the deal have yet to be disclosed. IBM anticipates this acquisition will accelerate its enterprise marketing portfolio. Silverpop’s award-winning marketing automation and real-time personalization technology will help IBM create a complete and advanced customer engagement solution for all businesses and scenarios.

“The acquisition of Silverpop turbocharges IBM’s ability to put the customer at the center of any organization,” says Craig Hayman, GM, Industry Cloud Solutions at IBM, in a press release. “Now, nearly any marketing, commerce or customer service professional from any business will have the ability to deliver the kinds of personalized customer experiences that make a measurable impact on the brand experience and the bottom line.”

Adding Silverpop to IBM’s portfolio of more than 100 software-as-a-service offerings will provide marketers with easy-to-use cloud-based capabilities that can be quickly and cost-effectively deployed, with little technical knowledge, so companies can more easily adapt to changing customer demands.

“By engineering a solution that uniquely delivers personalization through automation, our team has solved one of the most complex challenges facing marketers today,” says Bill Nussey, CEO, Silverpop. “Combined with the power of IBM’s portfolio and worldwide partner ecosystem, we can advance our mission to help organizations build customer relationships one at a time on an even grander scale.”

The acquisition of Silverpop is expected to close in the Q2 2014. For more information, read the official IBM press release, and visit



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