Luc Burgelman

by Joshua Whitney Allen

Podcast: NGDATA survey reveals need for banks to use data analysis to know customers better

Published November 13, 2014


This week, U.S. Research firm NGDATA announced the results of its recent consumer banking survey, which covered satisfaction, service, loyalty, and customer behaviors. Sifting through the responses of 500 customers of American banks, NGDATA revealed statistics that suggest a need for expanded data collection and analysis strategies throughout the banking sector. Most importantly, only 20.1 percent of respondents are very confident that their bank understands them, and 37.1 percent are somewhat confident.

In this podcast, Insights Magazine catches up with NGDATA’s CEO, Luc Burgelman, who speaks about the survey and how the responses drive home the importance of data in every aspect of banking today.



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