by Staff Reports • @IBMinsights

IBM, SAP, and Oracle lead in e-commerce, says Gartner

Published October 15, 2014


E-commerce is a growing trend with the digital commerce software market exceeding $3.4 billion in 2013 and excepted to continue to increase at a 13.6 percent compound annual growth rate through 2017.

Gartner has released its Magic Quadrant assessment of e-commerce platforms for 2014, and IBM, along with SAP and Oracle, is at the top of the pack of 11 major e-commerce platforms. According to Gartner, the core digital commerce platforms in this Magic Quadrant enable organizations to build digital B2B, B2C or B2B-to-consumer (B2B2C) commerce sites.

IBM WebSphere Commerce was named a Leader by Gartner for providing scalable digital commerce capabilities in eight industry sectors. In May 2014, IBM launched ExperienceOne, featuring WebSphere Commerce for core e-commerce capabilities; Sterling Commerce for distributed order management; DemandTec for promotion, merchandising and analytics; and Unica, Coremetrics, Tealeaf, Xtify and Silverpop for marketing functionality. The platform is both cloud- and on-premises-based, and delivers preintegration of the individual products for the most common business uses.

In addition to the enterprise rankings, Gardner also revealed its strategic planning assumptions:

  • By 2018, 70 percent of e-commerce will move from business-to-consumer (B2C) and B2B models to models that focus on the individual customer experience.
  • By 2017, 70 percent of e-commerce sites in North America will be dependent on services from Amazon and/or eBay.
  • By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30 percent.

Read how Zain, a mobile telecommunications company in Kuwait, increased engagement and involvement of its customer base with a personalized experience through IBM ExperienceOne portfolio.



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